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  • Writer's pictureJess

What are Skin Actives?

Updated: May 25, 2023

Niacinamide. Hyaluronic Acid. Retinol. Alpha Arbutin.

Sounds scientific and that's because it is. It can be daunting when faced with all the jargon associated with skincare products these days so we're here to make your skin care routine a lot simpler by answering the question: What are Skin Actives?


We all know that with environmental exposure, our skin takes a bit of a hit. So a good skincare routine is key in graceful ageing. Usually, this includes a Face Wash or Cleansing Wash to remove skin impurities, Toner, which is a secondary cleanser, Serums, to restore damage and nourish skin, Moisturizers and SPF's. Each product can contain several actives but how do you know which is the right one for your skin?


Lets take a few products and dissect how Skincare actives help our skin.


B.E.C. Serum


B.E.C. Serum is a Serum that contains the actives Vitamin B, E and C. Vitamin B is a topical Skincare Active that is known to provide anti-oxidant properties that enhances skin nourishment and the appearance of ageing. Vitamin E is also known to nourish skin tissue and reduce scarring, restore elasticity and create supple skin. Vitamin C is a leading Skincare active at the moment with studies showing that it can drastically improve the appearance of wrinkles and fine lines over time.


Retinol Serum


Retinol is an incredible active which is known to encourage skin cell reproduction giving skin a plumper, younger appearance. Retinols are used with a good SPF to further protect skin from sun damage. Retinol can also exfoliate skin, unclog pores and smooth fine lines and wrinkles.


Hyaluronic Acid


This is a very popular skincare Active which is being used in many beauty routines. Hyaluronic Acid is known to promote skin elasticity and flexibility, improves surface healing of skin and helps lubricate tissue and joints. Our Feel (good) Skin Face Serum also contains Vitamin C and Essential Oils


Collagen Cream with Niacinamide and Alpha Arbutin


Collagen is known as a topical skin plumper, lubricant and hydrator. It is an essential part of any skin care routine. Niacinamide is known to reduce inflammation, redness and skin blotchiness. Over time, Niacinamide is known to help with pore size reduction and help manage oil secretion. Alpha Arbutin is a skin illuminator and brightener.



We're getting ahead of ourselves. Before you use serums and moisturizers, skin should be clean and free of impurities.

Our Cleansing Gel is a gentle cleanser that cleans without stripping skin of it's natural protection. The Foaming Cleanser is a terrific foamed cleanser that uses bubbles to gently cleanse skin.





~ Jess

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